Let's talk Hollywood for a moment. Star Wars.
Jurassic Park. Toy Story. The Phantom Menace. These movies have married genius
designers with outrageous computing power and the results have people walking
out of theaters muttering in disbelief, "how the hell did they do
that?"
What about television. From Letterman's acrobatic 'Top 10 List' zipping
across the screen to the opening logo of your favorite newscast, 3D
rendering and animation is now considered an entertainment staple. There is no
doubt that 3D effects capture, hold, and mesmerize audiences of all types, but
most of us do not have George Lucas on our payroll. Still, the dream of adding
3D and big screen multimedia effects to our personal masterpieces lives on.
This is what inspired us to start Electric Rain. With bandwidth increasing, the
onset of Internet multimedia is truly emerging. We're not talking about
first generateion online multimedia - pointless animation, loud banner ads, and choppy
audio and video streaming. We're talking about experiencing web site like
experiencing movies (like
Tokyo Plastic &
2advanced ). Engaging people
in a way that they will retain what they've seen and have a strong desire to
revisit.
Electric Rain is poised to deliver 3D and multimedia solutions for the rest of
us. Our tools combined with emerging authoring tools and technologies will
allow everyone to create inspiring Web sites that communicate based on design
and motion, carrying incredible emotional impact.
Through the release of its standalone application, Swift 3D, and the licensing of the company’s proprietary RAViX 3D Vector Rendering Technology, Electric Rain has quickly become the industry-leading developer and supplier of 3D-to-vector Flash solutions.
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